Research Reports

Agritourism is the combination of two of Pennsylvania’s largest industries: agriculture and tourism. Agritourism represents an increasing opportunity for the tourism and agricultural industries. Agribusiness and tourism and two of the six key industries identified by the Department of Community and Economic Development for growth in Pennsylvania, which means there are many available resources for those looking to get into or wanting to grow their business.

Cider was an essential commodity to the New World settlers and the most prominent alcoholic beverage in Pennsylvania's early years. Recently, a shift in the food and drink industry has occurred with consumers searching for alternative beverage options with new flavors and locally sourced ingredients. Craft breweries are at the forefront of this movement. Craft beverages contribute to positive place-based tourism. This creates the potential to offer sustainable economic development to rural areas. Many areas in the Mid-Atlantic are taking advantage of the growth in artisan beverages, and Pennsylvania has the potential to become a cider tourism hub. With some adjustments to legislation, regulations and marketing, and better coordination among tourism promotion agencies and cider producers, Pennsylvania's cider industry could have significant impacts on the state's agritourism industry.